UNM Art’s Graphic Design concentration provides students with an opportunity to expand upon their fine art studio practice through the integration of design thinking, visual communication, and commercial application.

Thoughtful use of design can be found in all creative disciplines, from the applied and fine arts, to architecture and cinema. The principles upon which good design is based are the building blocks of every well conceived creative endeavor. This concentration examines how the elements, theories, and history of graphic design are used to develop a visual vocabulary that can be applied to various commercial practices as well as forms of conceptual visual communication. Students explore ways in which successful design conveys meaning, engages viewers, and persuades public perception.